Bryan J. Watkins
Strategic Operations & Political Executive
Irvine, US.About
Accomplished political, policy, and marketing strategist with extensive experience across all U.S. regions, specializing in crafting and executing strategic initiatives for candidates, elected officials, advocacy groups, and large private sector companies. Renowned for leading large teams to achieve measurable, outcome-driven results that align with organizational objectives. Adept at navigating complex political landscapes, driving revenue growth, and fostering cross-functional partnerships that elevate brand and campaign performance. Proven track record of delivering exceptional results under tight deadlines and in high-pressure environments.
Work
Inversion Strategies
|Co-Founder & Chief Operating Officer
Irvine, California, US
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Summary
Co-founded a strategic consulting firm, leading the establishment of operational frameworks and driving initial market penetration to build a robust client base.
Highlights
Established foundational operational frameworks and strategic service offerings, positioning the firm for rapid market entry and growth.
Directed initial business development efforts, securing key partnerships and client engagements to build a robust portfolio.
Built and managed core operational teams, optimizing resource allocation for efficient service delivery and client satisfaction.
California Republican Party
|Chief Operating Officer & Executive Director
Sacramento, California, US
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Summary
Directed comprehensive operations, strategic initiatives, and financial oversight for one of the nation's largest political party committees with a $36.5M budget and 1,500 delegates.
Highlights
Managed a $36.5 million annual budget and oversaw operations for 1,500 delegates, including the production of three large-scale biannual political conventions.
Led talent acquisition and development for a team peaking at over 50, implementing new hiring and training practices that increased average director tenure to over 4.5 years.
Provided strategic financial, legal, and operational updates to the Chair and Board, instituting communication channels that improved Board directive implementation.
California Republican Party
|Field & Political Director & Deputy Executive Director
Sacramento, California, US
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Summary
Orchestrated a multi-million-dollar field and political strategy across 7 offices with 27 staff, directly contributing to significant electoral gains.
Highlights
Developed and executed a multi-million dollar field and political plan, leading 27 staff across 7 field offices to secure 5 Congressional seats for Republicans over two election cycles.
Innovated and deployed a novel ballot collection method (passive ballot harvesting) in collaboration with local, state, and federal campaigns, effectively increasing target voter turnout in key races.
Managed and optimized field operations, ensuring strategic alignment with broader party objectives and maximizing voter engagement.
iHeartMedia
|Vice President, Political & Advocacy
Washington D.C., District of Columbia, US
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Summary
Drove significant revenue growth and strategic partnerships, generating over $80 million in political and advocacy revenue for iHeartMedia.
Highlights
Generated over $20 million in political and advocacy revenue, exceeding the FY17 target by over 150% through strategic partnerships and innovative initiatives.
Expanded sales portfolio to include management and oversight of 150 local sellers, contributing to $60 million in political and advocacy revenue in FY18.
Developed and implemented high-impact strategies that positioned iHeartMedia as a key partner for political and advocacy campaigns nationwide.
Townhall Media
|Political Director
Arlington, Virginia, US
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Summary
Spearheaded revenue generation and product innovation, securing over $1.5 million in political revenue for Townhall Media.
Highlights
Generated over $1.5 million in political revenue, achieving a 275% increase from the 2012 election cycle through targeted strategic development.
Designed and introduced tailored product offerings that enhanced value for leading political and digital staff during the 2016 election cycle.
Optimized revenue streams by identifying and capitalizing on market opportunities within the political media landscape.
Friends of Duke Aiona
|Campaign Director
Honolulu, Hawaii, US
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Summary
Transformed a grassroots campaign into a professional political operation, securing $1.5 million in funding and external support.
Highlights
Professionalized campaign operations, transforming a volunteer-driven effort into a modern apparatus that attracted significant resources from national committees and external support groups.
Secured and implemented a $1.5 million campaign plan, ensuring rapid and efficient transition for strategic initiatives.
Managed all facets of campaign development and execution, from fundraising to strategic planning, to maximize operational efficiency and impact.
Washington Redskins
|Executive Office
Ashburn, Virginia, US
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Summary
Supported the Washington Redskins' Executive Office by managing sensitive communications and directing a 3-person team.
Highlights
Reported directly to the owner, providing critical updates on confidential projects, NFL league business, and communications from high-level stakeholders including the NFL Commissioner.
Directed a 3-person team, ensuring efficient execution of executive office priorities and confidential assignments.
Facilitated high-level communications and information flow between key internal and external stakeholders within the NFL ecosystem.
Targeted Victory
|Manager
Alexandria, Virginia, US
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Summary
Managed a high-value client portfolio for a leading political consulting firm, overseeing multi-million dollar budgets and generating significant digital fundraising revenue.
Highlights
Directed a client portfolio for top-tier independent expenditure groups and PACs, managing budgets exceeding $2 million for the 2012 election cycle.
Designed and implemented digital fundraising strategies for the 2014 election cycle, generating over $1.5 million in revenue for high-profile clients including Paul Ryan and Gov. Susana Martinez.
Provided strategic oversight and execution for political campaigns, ensuring client objectives were met and exceeded through data-driven approaches.
Republican Party of New Mexico
|Executive Director
Albuquerque, New Mexico, US
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Summary
Led all state party operations for the Republican Party of New Mexico, managing a $500K budget and a 3-person staff.
Highlights
Oversaw comprehensive state party operations, including management of a 3-person staff and an annual operating budget exceeding $500,000.
Directed the 2011 New Mexico state redistricting process, providing strategic guidance to GOP leadership, Governor Susana Martinez, and legislative teams.
Implemented operational efficiencies and strategic initiatives to support party objectives and enhance political influence across the state.
Republican National Committee
|National 72-Hour Director
Washington D.C., District of Columbia, US
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Summary
Directed national grassroots, field, and Get-Out-The-Vote (GOTV) programs for the Republican National Committee.
Highlights
Directed national grassroots and Get-Out-The-Vote (GOTV) programs, providing direct oversight to state directors and ensuring program execution.
Coordinated extensive field operations across multiple states, mobilizing volunteers and resources to maximize voter engagement.
Implemented strategic initiatives to enhance voter turnout and support electoral objectives nationwide.
Damon Dunn for Secretary of State (CA)
|Campaign Manager
Irvine, California, US
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Summary
Developed and executed a winning campaign strategy that resulted in a 22-point primary election victory.
Highlights
Developed and implemented a comprehensive campaign strategy that secured a decisive 22-point margin of victory in the primary election.
Managed all campaign operations, from strategic planning to voter outreach, ensuring efficient resource allocation and message delivery.
Coordinated with campaign teams and stakeholders to achieve electoral objectives under tight deadlines.
Republican National Committee
|Victory Director (Oregon & Minnesota)
Lake Oswego, Oregon, US
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Summary
Exceeded electoral goals as Victory Director for both Oregon and Minnesota, leading to a promotion and retention for a critical recount.
Highlights
Exceeded all electoral goals as Oregon State Victory Director (June-Sept 2008), leading to a promotion to Minnesota Victory Director (Sept-Nov 2008).
Managed and optimized Get-Out-The-Vote (GOTV) efforts across two states, significantly impacting voter turnout and campaign performance.
Retained for the critical Minnesota US Senate Recount (Nov 2008-March 2009), demonstrating expertise in high-stakes electoral processes.
Bob Watkins for Congress (No Relation to Candidate) (CA-52)
|Campaign Manager
San Diego, California, US
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Summary
Directed all campaign operations, including voter contact and vendor relations, for a Congressional campaign.
Highlights
Oversaw comprehensive campaign operations, including strategic planning, paid and unpaid voter contact initiatives, and vendor management.
Managed critical relationships with political stakeholders and external partners to ensure seamless campaign execution.
Implemented voter outreach strategies to maximize engagement and support for the candidate.
Rudy Giuliani for President Inc.
|California Field Representative
San Diego, California, US
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Summary
Built a highly effective grassroots operation that led the state in voter contact attempts.
Highlights
Developed and implemented a robust grassroots operation that generated more voter contact attempts than any other region in the state.
Mobilized and managed volunteer teams to execute targeted voter outreach and engagement initiatives.
Contributed significantly to campaign objectives by maximizing direct voter interaction and community presence.
California Republican Party (Victory 06)
|Deputy Field Director
San Diego, California, US
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Summary
Constructed the state's largest Get-Out-The-Vote (GOTV) apparatus, contributing to a 35-point gubernatorial victory margin in the region.
Highlights
Designed and built the largest Get-Out-The-Vote (GOTV) apparatus in California, directly contributing to the Governor's 35-point victory margin in the region.
Managed field operations and volunteer teams to execute high-impact voter mobilization strategies.
Analyzed regional voter data to optimize outreach efforts and maximize electoral impact.
Education
California State University-San Marcos
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B.A.
Political Science
Grade: Cum Laude
Languages
English
Skills
Leadership & Management
Strategic Leadership, Operations Management, Team Leadership, Staff Development, Cross-functional Collaboration, Project Management, Vendor Management, Executive Reporting.
Political & Campaign Strategy
Campaign Management, Field Operations, Get-Out-The-Vote (GOTV), Voter Contact, Redistricting, Political Advocacy, Legislative Affairs, Grassroots Mobilization, Ballot Collection.
Financial & Business Development
Budget Management, Revenue Generation, Fundraising, Partnership Development, Financial Reporting, Business Strategy, Client Portfolio Management, Product Development.
Communication & Stakeholder Relations
Public Relations, Board Communication, Inter-agency Communication, Media Relations, Stakeholder Engagement, Crisis Communication.
Data & Analytics
Performance Metrics, Data-Driven Strategy, Electoral Data Analysis, Turnout Analysis.